Altruist is the modern custodian built exclusively for independent financial advisors.
Altruist is the only fully digital custodian built from the ground up for registered investment advisors. It offers custody, clearing, portfolio tools, and advisor and client experiences all under one roof. With its acquisition of Shareholders Service Group (SSG), Altruist is expanding its footprint and accelerating innovation in the advisory custody space.
“We largely serve fast-growing firms. For us, an ideal customer is someone whose biggest friction point is probably how fast they're growing, and the tools that we build for them make the friction and pain of a fast-growing firm very, very minimal, if nonexistent.”
What sets Altruist apart is its commitment to being fully digital and purpose-built for RIAs. Advisors can open and fund accounts, trade, report performance, and bill fees, all through one elegant web app.
We’re the only RIA custodian that’s fully digital end to end. You can open accounts, fund accounts, trade. The client experience is entirely digital as well. No paperwork or DocuSign. Attestations take maybe 10 to 15 seconds. So everything from onboarding a client to serving them at scale is incredibly efficient, often 10x faster than any other custodian.
THE CHALLENGE
Rising rates reignited demand for fixed income, but legacy workflows kept bonds fragmented, manual, and out of reach for most clients.
Rising interest rates have reignited advisor and client demand for fixed income, but legacy workflows made bonds fragmented, manual, and inaccessible for all but the wealthiest clients. Altruist needed a modern partner to reimagine fixed income for the digital age and bring direct bond investing to the mainstream RIA experience.
THE SOLUTION
Moment powers Altruist’s fully automated bond offering by executing trades, surfacing liquidity, and enabling personalized portfolios with equity-like speed and scale.
Moment powers Altruist’s fully automated, advisor-friendly fixed income experience, automating trading, unlocking hard-to-find liquidity, and enabling personalized bond portfolios in seconds. The result is a scalable fixed income offering that matches the speed, precision, and accessibility of equities.
Results include:
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99.99% of trades executed fully electronically
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~20% of trades filled that would not have executed on a leading ATS, and average savings of 3.89 basis points per trade
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Bond portfolios built and managed in seconds, not hours
USE CASE
Fully automated execution.
Altruist's Challenge: Retail demand for bonds surged in 2022, but there was no scalable solution for execution, access, or data.
As interest rates reached decade highs in 2023, client demand for fixed income surged. But delivering bonds to clients, especially those outside the ultra-wealthy segment, was historically time-intensive and difficult.
Fixed income is definitely more challenging, or has been historically, to offer to clients, especially if your average client is mass affluent, not ultra-wealthy. The challenges were: finding the securities, downloading PDFs of current market offerings, calling desks, uploading spreadsheets, and waiting to get a fill.
Moment's Solution: Moment’s OEMS automates 99.99% of Altruist’s fixed income trades. Real-time pricing and inventory discovery remove guesswork and delay, while smart routing ensures best execution.
Moment’s OEMS eliminates manual friction, enabling near-instant, high quality execution without the need for spreadsheets, phone calls, or desk reliance.
It’s night and day from what we used to see. Moment helps us find and execute trades that previously wouldn’t have happened, or would have required manual effort we just couldn’t scale.
USE CASE
Improved execution quality via proprietary liquidity.
Altruist's Challenge: Many advisor trade sizes are too small to be filled efficiently on traditional ATSs. Without access to deeper liquidity, execution was limited and often more expensive.
Historically, fixed income trading lacked transparency and sufficient liquidity, particularly for smaller accounts. Trades were either too small to route effectively or too complex to manage efficiently through ATS-only workflows.
Moment's Solution: Moment unlocks liquidity through a proprietary network of dealers and venues with 20% of Altruist’s orders not being fulfilled using ATSs alone and for orders that could execute on ATSs, Moment delivers 3.89 bps in average savings per trade.
Pricing used to be expensive and inaccurate. With Moment, it’s high-quality, real-time pricing and inventory, which makes building things like bond ladders easy. Execution is best-in-class with price improvement across the majority of trades.
This improved execution quality not only delivers better client outcomes, it empowers advisors to confidently return to direct fixed income investing.
USE CASE
Scalable bond portfolio management.
Altruist's Challenge: Advisors lacked tools to build or manage personalized bond portfolios efficiently, especially for smaller accounts.
Historically, personalization in fixed income was limited to the ultra-wealthy. “Many clients who once only used funds and ETFs now want personalized stock portfolios and direct fixed income allocations. They want to own the positions, understand maturities, credit risk, and so forth,” Jason said.
With new demand came a need for infrastructure, something purpose-built to construct, manage, and even automate portfolios across thousands of accounts.
Moment's Solution: With Moment’s PMS, advisors can build personalized bond portfolios in seconds with no spreadsheets or hours-long workflows required.
Moment supports bond ladders, diversified allocations, and turnkey portfolios with tax-aware or risk-based strategies.
The future of fixed income is closely aligned with the future of investing. I’m a huge believer in personalized investing. People used to do it for equities and rely on funds for fixed income. But now, you’ll be able to build personalized bond portfolios that align with your values and risk. That’s a major innovation.
Altruist and Moment also plan to introduce fractional bond trading, unlocking access for clients well below the $1M threshold.
It makes access much easier, Without fractional shares, you’ll otherwise only serve your wealthiest clients. One of Altruist’s founding principles is to make financial advice better, more affordable, and accessible to everyone.
By combining execution, portfolio construction, and ongoing management, Moment gives Altruist everything it needs to make direct bond investing viable for all clients, not just the top 1%.
THE RELATIONSHIP
A visionary team, seamless execution, and a shared roadmap for the future of fixed income.
Shared Expertise & Vision. Jason was first drawn to Moment not just for the technology, but for the people. “Before even seeing the technology, the first thing that stood out to me was the team,” Jason said. “We haven’t had people building fixed income tech with that caliber—a mix of best-in-class software engineers and fixed income experts from Wall Street.”
Something we didn't foresee about this partnership is the very high quality of customers who own and trade bonds. Previously, you could not transfer and hold bonds away from a brokerage platform like Fidelity or Schwab. Just by allowing people to transfer, hold, and trade bonds on the platform, Public has now attracted a much more sophisticated investor base. Without Moment, none of this would have been possible.